Why Your Facebook Page's "Like" Count May Drop Soon

March 5, 2015 by Sarah Netemeyer

Beginning on March 12, Facebook Page administrators may notice something odd occurring... a decreasing "Like" count. No need to panic, Facebook is cleaning house. 


Many Page admins are seeing this note at the top of their admin panels:

"We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts."


What's considered "inactive?" Facebook accounts that were memorialized for users who have passed away and deactivated accounts. 

Facebook is removing inactive accounts from page audience data to give businesses more accurate insights on their fans and better use tools to grow their audience.


Starting soon, any Facebook accounts that are deactivated or memorialized will be taken out of a page’s like count. If a voluntarily deactivated account is reactivated, the account will be added back into to a page’s like count.