• Facebook Celebrates its 11th Birthday!
    February 5, 2015 by Sarah Netemeyer

    As of yesterday, Facebook is over a decade old. Let that sink in. Remember when Facebook was only accessible to students within certain university systems? I do. When I first overheard a few classmates excitedly talking about Facebook, I honestly thought they were talking about a yearbook-like publication issued by our university. Now over a billion people use Facebook worldwide. Wild.    Co-founder and CEO Mark Zuckerberg celebrated this milestone by reminding users ... Read More

  • Steps to Boosting Facebook "Shares"
    February 4, 2015 by Sarah Netemeyer

    Facebook probably makes up a huge hunk of your social media marketing efforts. Your team spends a lot of time and energy crafting content, drafting content calendars, and analyzing data. Ensure that your content goes the distance and gets the coveted “share-worthy” nod from your fans by minding these tips. Tap into Emotions.  Make your fans feel. Make them think. Tug at their psyche. Develop content that causes a reaction, it could be as simple as a chuckle or a ... Read More

  • Rising Above Facebook's 2015 Algorithm Changes
    January 29, 2015 by Sarah Netemeyer

    As small business owners and marketers know, reaching fans via Facebook Pages has become even more complex. As this Facebook blog post illustrates, 2015 will see even more major changes to Facebook’s algorithm. User feedback and research has given Facebook insight into what makes the platform users tick and what turns them off. Unfortunately for brands, this means a reduction of overly promotional content within the News Feed. Pages that push out entirely ... Read More

  • Facebook Launches Facebook 'Lite'
    January 26, 2015 by Sarah Netemeyer

    Nope, not a low calorie beer.   The globally popular social network has created a nimbler app that eats up less mobile internet data. Facebook 'Lite' is geared towards international emerging markets embracing entry-level Android smartphones. The new app only takes up 1MB of space and can run on 2G networks and even in areas with questionable network connection. The more basic app still supports notifications, image uploading, and ... Read More

  • Facebook Moves to Thwart Hoaxes
    January 21, 2015 by Sarah Netemeyer

    Facebook announced yesterday that it is taking steps to snuff out hoaxes that often spread unchecked via the global social network. Facebook users are now given the option to flag a story as "purposefully fake or deceitful news" to reduce the distribution of hoax news stories. Facebook's algorithm, which determines how widely user posts are distributed, will then take into account user hoax reports. Satirical content will not be impacted by this change. This moves ... Read More

  • Defining & Discovering "Brand Voice"
    January 21, 2015 by Sarah Netemeyer

    Brands devote a ton of resources to developing a consistent image and appropriate brand voice to match. A brand voice must stand out and be able to carry across all brand communications fluidly, including social media. The selected voice will be a big part of the fan/consumer experience and needs to be spot on. Let’s take some time and examine the steps to creating a “brand voice” and then translating it for use on social media. Does your Company have its ... Read More

  • Facebook Set to Blast Amber Alerts Across News Feed
    January 15, 2015 by Sarah Netemeyer

    Amber Alerts will get even more needed attention thanks to Facebook. The social media platform will use its ability to track its users' log-in location to aim the messages at people in certain cities or specific neighborhoods.   The Amber Alert posts will get prime real estate and remain the second post in a user's News Feed. Facebook users then can opt to share the alert with others within their friend group and most importantly, won't be allowed to completely ... Read More

  • Brands on Fleek or too Thirsty When it Comes to Slang Usage?
    January 14, 2015 by Sarah Netemeyer

    #bae #fleek #basic #thirsty If you need to look up these terms on Urban Dictionary, you should not be using them. EVER. In an attempt to sound less stuffy and corporate, an avalanche of brands have taken to adopting the lingo of teens and young adults on social media. The social media listening and analytics tool, Brandwatch, found nearly 17,000 mentions of popular slang terms “bae” and “fleek” online by both brands and consumers. Which brands are flocking to these ... Read More

  • Facebook is a Video Star!
    January 8, 2015 by Sarah Netemeyer

    Sorry YouTube and good ol' TV, Facebook released stunning new data yesterday showing the mid-blowing growth of video uploads and views. The popular platform averaged more than 1 billion daily video views since June.   Facebook  Video Stats Highlights:   The number of video posts per user has shot up 75% globally and 94% in the US over the past year. On a global basis, the amount of video from users and brands on News Feed is up 3.6x year-over-year. ... Read More

  • Reduce, Recycle, & Reuse Your Content!
    January 6, 2015 by Sarah Netemeyer

    Each time you put on your “writing hat” doesn’t mean you have to crank out perfectly crafted original content each and every time. That is nearly impossible and absolutely draining. Save some precious time and your sanity by taking stock of what content you’ve already painstakingly produced.   Chances are you have a lot of relevant and informative material ripe for recycling and reinvention!   Quick Tips for Repurposing Existing Content:   1) Update ... Read More

  • 2014's Biggest Social Media Blunders
    December 17, 2014 by Sarah Netemeyer

    As 2014 comes to a close, let’s reflect on some real life cautionary tales from the social media realm.   Twitter CFO’s Accidental Leak                     This recent mishap set off a stream of jokes directed at Twitter CFO Anthony Noto in regards to his ability to use the popular platform. Obviously, Noto didn’t mean to tweet details about a potential business acquisition out to the world. Unfortunately ... Read More

  • Facebook Adds Call-to-Action Buttons on Business Pages
    December 16, 2014 by Sarah Netemeyer

    Good news for Facebook Pages, the platform has just introduced the much needed "call-to-action" button. This feature  can help drive more traffic from your Facebook Page to your main website!                             Dollar Shave Club already has this tool since they participated in beta testing. The rest of us will be seeing this item pop up in the next few weeks and will go worldwide in ... Read More

  • Top Facebook Games of 2014
    December 10, 2014 by Sarah Netemeyer

    Facebook selected its picks for best games of the year for 2014. Both Facebook and mobile gaming are represented by this list and were highlighted based on player ratings, Facebook implementation, growth, and quality.   SGN’s Cookie Jam was honored with The Facebook 2014 Game of the Year award. King's Bubble Witch Saga 2 and Candy Crush Soda Saga, Disney’s Star Wars: Commander, and Supercell’s Boom Beach also recieved ... Read More

  • Stock Photo Selection and Sourcing 101
    December 9, 2014 by Sarah Netemeyer

    Stock photos. If you blog, are active on social media…. or basically just exist in marketing, you need them. How you select your stock photos is extremely important. You’d like these images to jive well with your brand and its overall image. Plus you don’t want your bought images to scream, “I WAS SELECTED QUICKLY FROM THOUSANDS OF AVAILABLE IMAGES WITHOUT MUCH CONSIDERATION! WHEEE!” Time to lay down some “rules” for sourcing images. 1) Mind your ... Read More

  • Popular Facebook Hoax Status Is Back
    December 3, 2014 by Sarah Netemeyer

    Just when you thought people clued into this copyright/ intellectual property hoax, it comes back. You may remember a very similar gem from 2012.   Here it is again in 2014:    "In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, crafts, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written ... Read More

  • Facebook Image Dimensions and Branding
    December 3, 2014 by Sarah Netemeyer

    You have your website’s branding nailed down with a snappy logo, a perfectly engineered tagline, and stunning design. Does that sleek look carry over to your brand’s Facebook Page and other social media properties? Branding is a big process to undertake and consistency between platforms is critical. Now is a great time to review your graphics and make simple tweaks to ensure your branding is top-notch across Facebook and other platforms. Facebook Page Profile Picture: ... Read More

  • Simple & Quick BLACK FRIDAY Marketing Hints
    November 25, 2014 by Sarah Netemeyer

    Yes, the date that causes food-drunk people to rush towards areas of commerce at alarming rates is almost upon us. If you’re a retailer, then you really want a big ol’ piece of the Black Friday pie. Think you waited too long to put some marketing pushes into action? Think again. The following suggestions can be completed quickly as time ticks down!   Create a Useful Infographic Map for Black Friday Shoppers  Personally, this is my favorite Black Friday ... Read More

  • Content Marketing in a Nutshell
    November 20, 2014 by Sarah Netemeyer

    First of all, let’s define content marketing succinctly. Content marketing is the process of creating, publishing, and circulating relevant information that engages a targeted audience and pushes them toward further brand interaction and eventually a purchase. Blog posts, eNewsletters, eBooks, video tutorials, infographics, etc. fall under the ‘content marketing’ umbrella.   The goal of content marketing is to get potential consumers to your website and involved with ... Read More

  • Emotional Intelligence & Marketing Strategy
    November 20, 2014 by Sarah Netemeyer

    Emotional Intelligence (EQ) is defined as the the capacity to perceive, regulate, and express one’s emotions. It’s also the ability to approach interpersonal relationships fittingly and empathetically. The concept of EQ is bounced around the psychology field, but must also be understood by marketing folks too. Brands are comprised of a group of people working towards a common goal, therefore brands are people too and need to tap into EQ in order to enjoy success.   Building a ... Read More

  • Social Media/Blogging Image Use & YOU
    November 11, 2014 by Sarah Netemeyer

    The University of North Carolina-Chapel Hill has failed yet again. These guys are on a roll. This time they ripped off a photographer by lifting one of his photographs from his wife's photography website and using it on one of their Facebook properties. It gets worse... UNC then turned around and claimed they didn't know the image wasn't free for use.   Uh, UNC... you can't just Google images and grab up whatever fits your purpose. Sorry.   Locating ... Read More