• Small is Mighty: Black Friday & Holiday Shopping Season Prep for Small Businesses
    October 8, 2015 by Sarah Netemeyer

    It’s not even Halloween yet, but let’s talk Black Friday and beyond— Small Business Saturday and Cyber Monday, which hit shortly after. As brands of all sizes have learned, this period of intense competition for consumer attention (and dollars) isn’t just about low, low prices. It’s also about the complete consumer experience and perceived value. This is where smaller businesses can really best larger competitors. Let’s hit a few items that ‘the little ... Read More

  • Sharpen Your Email Marketing Efforts With This Simple Checklist
    September 22, 2015 by Sarah Netemeyer

    First, take quick cruise around your personal inbox and check out recent communications from your favorite brands. You have most likely noticed that email marketing has gone from humdrum dull to a visual smorgasbord in recent years. Thanks to brands throwing more budget to the medium, it has become another hot avenue in the constant battle to snag consumers’ attention. With the holiday season approaching, it’s a perfect time to take a closer ... Read More

  • For the Love of GIF
    April 15, 2015 by Sarah Netemeyer

    Happy 28th year of virtual life, GIF! Just FYI, GIF was intended to be pronounced as “Jif” with a soft “G” sound. CompuServe employees would often say “Choosy developers choose GIF,” mirroring the peanut butter brand’s memorable TV commercials. Good one, guys. Thanks to its accessibility and snappiness, the animated GIF has taken on many forms— from art to simple gags. GIFs provide a hotbed of powerful new visual ... Read More

  • The Importance of Nostalgia in Marketing
    April 9, 2015 by Sarah Netemeyer

    We’ve all been slapped in the face with the power of nostalgia at the most random moments. It’s a warm and fuzzy feeling that takes us back to a really special chapter in our lives and causes a moment of refelection to blossom. Don’t tell me you didn’t bat an eyelash when you discovered you can still play the old school version of Oregon Trail or when you saw this Salt-N-Pepa GEICO commercial. The feels are real. So real in fact that ... Read More

  • Considering Rebranding? Look Before You Leap!
    March 26, 2015 by Sarah Netemeyer

    Starting with a clean slate— brand new name, slick logo design, and super fresh website? That’s awesome, but make sure your rebranding efforts go off without a hitch by keeping the following in mind! Evaluate Your Brand Before Moving Forward.  Before making a complete overhaul, get your bearings first. This means diving into market research and digging into how your brand has been performing historically. Is there anything salvageable from your brand’s ... Read More

  • A Guide to Colorful Idioms and Regional Colloquialisms
    March 17, 2015 by Sarah Netemeyer

    What is an idiom exactly? An idiom is a phrase or a fixed expression that has a figurative (or sometimes literal) meaning. An idiom’s figurative meaning is different from the literal meaning. Idioms aren’t just an American phenomenon, they are present in all languages. Alright, so what’s a colloquialism? It’s an informal word or phrase used in casual communication. Colloquialism is not the same thing as slang. As a native English speaker and ... Read More

  • Common Brand Name Pronunciation Mistakes to Avoid
    March 5, 2015 by Sarah Netemeyer

    Finding out that you're pronouncing something completely wrong seems to occur during the worst possible moments... during a presentation, business lunch, or corporate event. Business Insider created this very useful video on how to correctly pronounce the names of 15 major brands.  View it here.  Well, I just got an education. For more brand name pronunciation fun, here's a detailed video on how to pronounce the hottest names in fashion. If you thought the first video was a ... Read More

  • Making Sense of Google Analytics
    February 26, 2015 by Sarah Netemeyer

    Google Analytics is a free method to help you ‘listen in’ on your website. The tool automatically collects data so you can better understand the behaviors of your online audience. Google Analytics gives you the information you need to meet your website goals and strengthen your online efforts. If you have not set up a Google Analytics account yet, do so here. Now, walk before you run. I vividly recall my first look into Google Analytics and thinking, “Where on ... Read More

  • Locked Out of Twitter? You Weren't the Only One!
    February 11, 2015 by Sarah Netemeyer

    A slew of Twitter users were locked out of Twitter yesterday after Twitter mislabeled their accounts as non-human bots. Annoyed human users then had to confirm that they were the valid account owner in order to regain access to their accounts.     So what gives? Well, Twitter turned up the heat on combating bots a little too much. Luckily for Twitter addicts, the platform realized the issue quickly and fixed the problem within an hour. That was a dark, dark hour I'm ... Read More

  • Brands on Fleek or too Thirsty When it Comes to Slang Usage?
    January 14, 2015 by Sarah Netemeyer

    #bae #fleek #basic #thirsty If you need to look up these terms on Urban Dictionary, you should not be using them. EVER. In an attempt to sound less stuffy and corporate, an avalanche of brands have taken to adopting the lingo of teens and young adults on social media. The social media listening and analytics tool, Brandwatch, found nearly 17,000 mentions of popular slang terms “bae” and “fleek” online by both brands and consumers. Which brands are flocking to these ... Read More

  • Reduce, Recycle, & Reuse Your Content!
    January 6, 2015 by Sarah Netemeyer

    Each time you put on your “writing hat” doesn’t mean you have to crank out perfectly crafted original content each and every time. That is nearly impossible and absolutely draining. Save some precious time and your sanity by taking stock of what content you’ve already painstakingly produced.   Chances are you have a lot of relevant and informative material ripe for recycling and reinvention!   Quick Tips for Repurposing Existing Content:   1) Update ... Read More

  • 2014's Biggest Social Media Blunders
    December 17, 2014 by Sarah Netemeyer

    As 2014 comes to a close, let’s reflect on some real life cautionary tales from the social media realm.   Twitter CFO’s Accidental Leak                     This recent mishap set off a stream of jokes directed at Twitter CFO Anthony Noto in regards to his ability to use the popular platform. Obviously, Noto didn’t mean to tweet details about a potential business acquisition out to the world. Unfortunately ... Read More

  • Stock Photo Selection and Sourcing 101
    December 9, 2014 by Sarah Netemeyer

    Stock photos. If you blog, are active on social media…. or basically just exist in marketing, you need them. How you select your stock photos is extremely important. You’d like these images to jive well with your brand and its overall image. Plus you don’t want your bought images to scream, “I WAS SELECTED QUICKLY FROM THOUSANDS OF AVAILABLE IMAGES WITHOUT MUCH CONSIDERATION! WHEEE!” Time to lay down some “rules” for sourcing images. 1) Mind your ... Read More

  • Content Marketing in a Nutshell
    November 20, 2014 by Sarah Netemeyer

    First of all, let’s define content marketing succinctly. Content marketing is the process of creating, publishing, and circulating relevant information that engages a targeted audience and pushes them toward further brand interaction and eventually a purchase. Blog posts, eNewsletters, eBooks, video tutorials, infographics, etc. fall under the ‘content marketing’ umbrella.   The goal of content marketing is to get potential consumers to your website and involved with ... Read More

  • Emotional Intelligence & Marketing Strategy
    November 20, 2014 by Sarah Netemeyer

    Emotional Intelligence (EQ) is defined as the the capacity to perceive, regulate, and express one’s emotions. It’s also the ability to approach interpersonal relationships fittingly and empathetically. The concept of EQ is bounced around the psychology field, but must also be understood by marketing folks too. Brands are comprised of a group of people working towards a common goal, therefore brands are people too and need to tap into EQ in order to enjoy success.   Building a ... Read More

  • “Blog” is a Choice Four-Letter Word for Some, What about YOU?
    November 11, 2014 by Sarah Netemeyer

    Blogging. Some brands really excel at maintaining a really well thought-out and informative array of blog content, while others fail in a dramatic fashion. Those who really botch blogging seem to really undervalue the power of a great blog and see it as just one more task. That attitude is counterproductive and harmful. Be truthful– Which camp does your brand’s blog fall into? Is your brand’s blog robust and well taken care of or a sad, sad neglected afterthought? Do dramatic ... Read More

  • Halloween Marketing Honor Roll: 6 Brands That ‘Killed’ It
    November 3, 2014 by Sarah Netemeyer

    Halloween 2014 has offically wrapped! Let’s highlight a few brands that did a really excellent job with their efforts surrounding this holiday!  1) Google  When visiting the Google Search Page last week, you may have spotted a little note stating, “Even monsters are Made with Code. Code your own for Halloween.” When clicked, you were then taken into a platform which allows you to make your own Yeti. Here’s the little monster I made; he can dance, ... Read More

  • Charting a New Path with Facebook’s Social Graph
    October 23, 2014 by Sarah Netemeyer

    Ahoy! Just when you thought you properly charted your content marketing course, Facebook rises up like the mythical Kraken and wrecks your strategy! (Okay, it’s not really that bad. Facebook is more like a wise sea turtle pushing brands to be better and realize new possibilities…)   Don’t despair and abandon ship, Facebook’s recent changes and tweaks to the “social graph” have actually opened up some exciting new opportunities for content marketing ... Read More

  • The 7 Commandments of Content Marketing Strategy
    October 8, 2014 by Sarah Netemeyer

    Before diving head first into Content Marketing Strategy, peruse these simple guidelines:   1) Know Thy Brand: Many brands suffer from ‘too many cooks in the kitchen’ and tend to offload content marketing and communication duties onto several people. This creates some major issues, the brand ‘voice’ becomes disjointed and reflects the tone of multiple perspectives instead of one universal voice for the company. Sometimes having multiple people involved is ... Read More

  • Gaining Trust with Content Marketing
    October 8, 2014 by Sarah Netemeyer

    Building a meaningful relationship with consumers is a HUGE part of your content marketing efforts. Yes, you want to get your name, service, or business out there and into the thought process of current and potential clients. Just like in real life, people will block you out if your communication is overwhelmingly self-involved. Don’t be a brand that suffers from a serious case of chronic vanity. A recent Content Marketing Survey by Kentico Software shows that customer trust in content ... Read More