• 3 Ways to Increase Facebook Page Post Views
    October 1, 2015 by Sarah Netemeyer

    Having trouble getting fan eyeballs on your brand’s Facebook Page posts? You’ve spent time and energy crafting the perfect updates, so let’s examine a few easy ways to make them ‘go’ and snag attention. The goal is to get your brand’s updates in front of your valuable audience. Here are 3 simple, often overlooked, methods to start utilizing now! 1) Be sure to share your brand posts on your personal Facebook profile (and other social media accounts ... Read More

  • Using Facebook to Engage, Educate Consumers 101
    September 24, 2015 by Sarah Netemeyer

    Facebook is an outstanding platform when it comes to building awareness around a specific product, promoting unique product attributes, differentiating the product from its competition, pointing out product functionality, and helping raise a product’s overall profile. How can you use Facebook to really make an impact? Here are a few simple ways to reach out and educate your audience. Visuals: Don’t Just Tell Me… SHOW Me.  Consider getting creative ... Read More

  • Facebook Could Host News Sites’ Content
    March 24, 2015 by Sarah Netemeyer

    With 1.4 billion users, Facebook has become a major source of traffic for publishers looking to reach an audience on the go with mobile devices in tow. Facebook has been quietly speaking with several leading media companies about hosting their content completely inside of Facebook. Read the full New York Times scoop here.  Read More

  • Facebook Adds in Expat Targeting Option
    March 18, 2015 by Sarah Netemeyer

    Facebook is now allowing marketers to reach the 92 million expats on its platform through exapanded ad targeting. In the Facebook for Business post below, the social network explains their move:   "People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital ... Read More

  • Targeting Tips for Facebook and Twitter Advertising
    March 11, 2015 by Sarah Netemeyer

    In all likelihood Facebook and Twitter make up a big part of your brand’s marketing mix and social media advertising focus, but are you maximizing the advantage both platforms can offer in terms of audience targeting? The targeting options offered by Facebook and Twitter are extremely similar. Let’s take a look at a few ways you can precisely target your brand’s desired audience on both social media platforms. Before we dive in, check one MAJOR thing first… ... Read More

  • Facebook Rolls Out Topic Data to Select Advertisers
    March 11, 2015 by Sarah Netemeyer

    Yesterday, Facebook announced that is would further empower its advertisers with deeper data with the introduction of topic data.   Topic data allows marketers to access data detailing what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift for this push.   Topic data will initially be available only to “a limited number” of DataSift partners in the U.S. and U.K., ... Read More

  • Why Your Facebook Page's "Like" Count May Drop Soon
    March 5, 2015 by Sarah Netemeyer

    Beginning on March 12, Facebook Page administrators may notice something odd occurring... a decreasing "Like" count. No need to panic, Facebook is cleaning house.    Many Page admins are seeing this note at the top of their admin panels: "We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts."   What's considered ... Read More

  • Facebook Adds "Fill in the Blank" Gender Option
    February 26, 2015 by Sarah Netemeyer

    Facebook already provides its users with 58 gender identity options and has just added its 59th option: fill in the blank. More on the newly announced addition here.  Read More

  • Free & Wallet-Friendly Stock Photo Sources to Bookmark!
    February 16, 2015 by Sarah Netemeyer

    As discussed previously, selecting engaging and wallet-friendly stock photos can be quite the task. To save you time and frustration, we’ve complied a gigantic list of helpful sources for your social media, blog, and marketing needs. To avoid potential issues, let’s define two important aspects that come up when searching for images, “Public Domain” and “Creative Commons.” Public Domain These images do not have a copyright and are not owned property. ... Read More

  • Facebook Users Will Now Have a Say About Their Profiles After Death
    February 16, 2015 by Sarah Netemeyer

    Late last week, Facebook annouced that Facebook users will be able to select a 'legacy contact' to manage their account in the event they pass away or have their account wiped away completely.    Legacy contacts will be able to: Compose a post to display at the top of the newly memorialized Timeline  Respond to new friend requests from family members and friends who were not yet connected on Facebook Update the profile picture and cover photo   Facebook ... Read More

  • 5 Best Practices for Dealing with Negative Feedback
    February 11, 2015 by Sarah Netemeyer

    Yes, the internet and social media are a hot bed for positive and negative interactions. Sadly, the anonymity offered by modern technology can help feed the negative side of things. When your brand experiences negative comments, how is it handled and who takes on the responsibility to compose a professional response? The answer, select the person on your team who can keep their cool and not get overly emotional when communicating. It’s really difficult when something you’re ... Read More

  • Facebook Celebrates its 11th Birthday!
    February 5, 2015 by Sarah Netemeyer

    As of yesterday, Facebook is over a decade old. Let that sink in. Remember when Facebook was only accessible to students within certain university systems? I do. When I first overheard a few classmates excitedly talking about Facebook, I honestly thought they were talking about a yearbook-like publication issued by our university. Now over a billion people use Facebook worldwide. Wild.    Co-founder and CEO Mark Zuckerberg celebrated this milestone by reminding users ... Read More

  • Steps to Boosting Facebook "Shares"
    February 4, 2015 by Sarah Netemeyer

    Facebook probably makes up a huge hunk of your social media marketing efforts. Your team spends a lot of time and energy crafting content, drafting content calendars, and analyzing data. Ensure that your content goes the distance and gets the coveted “share-worthy” nod from your fans by minding these tips. Tap into Emotions.  Make your fans feel. Make them think. Tug at their psyche. Develop content that causes a reaction, it could be as simple as a chuckle or a ... Read More

  • Rising Above Facebook's 2015 Algorithm Changes
    January 29, 2015 by Sarah Netemeyer

    As small business owners and marketers know, reaching fans via Facebook Pages has become even more complex. As this Facebook blog post illustrates, 2015 will see even more major changes to Facebook’s algorithm. User feedback and research has given Facebook insight into what makes the platform users tick and what turns them off. Unfortunately for brands, this means a reduction of overly promotional content within the News Feed. Pages that push out entirely ... Read More

  • Facebook Launches Facebook 'Lite'
    January 26, 2015 by Sarah Netemeyer

    Nope, not a low calorie beer.   The globally popular social network has created a nimbler app that eats up less mobile internet data. Facebook 'Lite' is geared towards international emerging markets embracing entry-level Android smartphones. The new app only takes up 1MB of space and can run on 2G networks and even in areas with questionable network connection. The more basic app still supports notifications, image uploading, and ... Read More

  • Facebook Moves to Thwart Hoaxes
    January 21, 2015 by Sarah Netemeyer

    Facebook announced yesterday that it is taking steps to snuff out hoaxes that often spread unchecked via the global social network. Facebook users are now given the option to flag a story as "purposefully fake or deceitful news" to reduce the distribution of hoax news stories. Facebook's algorithm, which determines how widely user posts are distributed, will then take into account user hoax reports. Satirical content will not be impacted by this change. This moves ... Read More

  • Defining & Discovering "Brand Voice"
    January 21, 2015 by Sarah Netemeyer

    Brands devote a ton of resources to developing a consistent image and appropriate brand voice to match. A brand voice must stand out and be able to carry across all brand communications fluidly, including social media. The selected voice will be a big part of the fan/consumer experience and needs to be spot on. Let’s take some time and examine the steps to creating a “brand voice” and then translating it for use on social media. Does your Company have its ... Read More

  • Facebook Set to Blast Amber Alerts Across News Feed
    January 15, 2015 by Sarah Netemeyer

    Amber Alerts will get even more needed attention thanks to Facebook. The social media platform will use its ability to track its users' log-in location to aim the messages at people in certain cities or specific neighborhoods.   The Amber Alert posts will get prime real estate and remain the second post in a user's News Feed. Facebook users then can opt to share the alert with others within their friend group and most importantly, won't be allowed to completely ... Read More

  • Facebook is a Video Star!
    January 8, 2015 by Sarah Netemeyer

    Sorry YouTube and good ol' TV, Facebook released stunning new data yesterday showing the mid-blowing growth of video uploads and views. The popular platform averaged more than 1 billion daily video views since June.   Facebook  Video Stats Highlights:   The number of video posts per user has shot up 75% globally and 94% in the US over the past year. On a global basis, the amount of video from users and brands on News Feed is up 3.6x year-over-year. ... Read More

  • Facebook Adds Call-to-Action Buttons on Business Pages
    December 16, 2014 by Sarah Netemeyer

    Good news for Facebook Pages, the platform has just introduced the much needed "call-to-action" button. This feature  can help drive more traffic from your Facebook Page to your main website!                             Dollar Shave Club already has this tool since they participated in beta testing. The rest of us will be seeing this item pop up in the next few weeks and will go worldwide in ... Read More