• Small is Mighty: Black Friday & Holiday Shopping Season Prep for Small Businesses
    October 8, 2015 by Sarah Netemeyer

    It’s not even Halloween yet, but let’s talk Black Friday and beyond— Small Business Saturday and Cyber Monday, which hit shortly after. As brands of all sizes have learned, this period of intense competition for consumer attention (and dollars) isn’t just about low, low prices. It’s also about the complete consumer experience and perceived value. This is where smaller businesses can really best larger competitors. Let’s hit a few items that ‘the little ... Read More

  • 3 Ways to Increase Facebook Page Post Views
    October 1, 2015 by Sarah Netemeyer

    Having trouble getting fan eyeballs on your brand’s Facebook Page posts? You’ve spent time and energy crafting the perfect updates, so let’s examine a few easy ways to make them ‘go’ and snag attention. The goal is to get your brand’s updates in front of your valuable audience. Here are 3 simple, often overlooked, methods to start utilizing now! 1) Be sure to share your brand posts on your personal Facebook profile (and other social media accounts ... Read More

  • Using Facebook to Engage, Educate Consumers 101
    September 24, 2015 by Sarah Netemeyer

    Facebook is an outstanding platform when it comes to building awareness around a specific product, promoting unique product attributes, differentiating the product from its competition, pointing out product functionality, and helping raise a product’s overall profile. How can you use Facebook to really make an impact? Here are a few simple ways to reach out and educate your audience. Visuals: Don’t Just Tell Me… SHOW Me.  Consider getting creative ... Read More

  • Sharpen Your Email Marketing Efforts With This Simple Checklist
    September 22, 2015 by Sarah Netemeyer

    First, take quick cruise around your personal inbox and check out recent communications from your favorite brands. You have most likely noticed that email marketing has gone from humdrum dull to a visual smorgasbord in recent years. Thanks to brands throwing more budget to the medium, it has become another hot avenue in the constant battle to snag consumers’ attention. With the holiday season approaching, it’s a perfect time to take a closer ... Read More

  • For the Love of GIF
    April 15, 2015 by Sarah Netemeyer

    Happy 28th year of virtual life, GIF! Just FYI, GIF was intended to be pronounced as “Jif” with a soft “G” sound. CompuServe employees would often say “Choosy developers choose GIF,” mirroring the peanut butter brand’s memorable TV commercials. Good one, guys. Thanks to its accessibility and snappiness, the animated GIF has taken on many forms— from art to simple gags. GIFs provide a hotbed of powerful new visual ... Read More

  • The Importance of Nostalgia in Marketing
    April 9, 2015 by Sarah Netemeyer

    We’ve all been slapped in the face with the power of nostalgia at the most random moments. It’s a warm and fuzzy feeling that takes us back to a really special chapter in our lives and causes a moment of refelection to blossom. Don’t tell me you didn’t bat an eyelash when you discovered you can still play the old school version of Oregon Trail or when you saw this Salt-N-Pepa GEICO commercial. The feels are real. So real in fact that ... Read More

  • Considering Rebranding? Look Before You Leap!
    March 26, 2015 by Sarah Netemeyer

    Starting with a clean slate— brand new name, slick logo design, and super fresh website? That’s awesome, but make sure your rebranding efforts go off without a hitch by keeping the following in mind! Evaluate Your Brand Before Moving Forward.  Before making a complete overhaul, get your bearings first. This means diving into market research and digging into how your brand has been performing historically. Is there anything salvageable from your brand’s ... Read More

  • Facebook Could Host News Sites’ Content
    March 24, 2015 by Sarah Netemeyer

    With 1.4 billion users, Facebook has become a major source of traffic for publishers looking to reach an audience on the go with mobile devices in tow. Facebook has been quietly speaking with several leading media companies about hosting their content completely inside of Facebook. Read the full New York Times scoop here.  Read More

  • Facebook Adds in Expat Targeting Option
    March 18, 2015 by Sarah Netemeyer

    Facebook is now allowing marketers to reach the 92 million expats on its platform through exapanded ad targeting. In the Facebook for Business post below, the social network explains their move:   "People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital ... Read More

  • A Guide to Colorful Idioms and Regional Colloquialisms
    March 17, 2015 by Sarah Netemeyer

    What is an idiom exactly? An idiom is a phrase or a fixed expression that has a figurative (or sometimes literal) meaning. An idiom’s figurative meaning is different from the literal meaning. Idioms aren’t just an American phenomenon, they are present in all languages. Alright, so what’s a colloquialism? It’s an informal word or phrase used in casual communication. Colloquialism is not the same thing as slang. As a native English speaker and ... Read More

  • Targeting Tips for Facebook and Twitter Advertising
    March 11, 2015 by Sarah Netemeyer

    In all likelihood Facebook and Twitter make up a big part of your brand’s marketing mix and social media advertising focus, but are you maximizing the advantage both platforms can offer in terms of audience targeting? The targeting options offered by Facebook and Twitter are extremely similar. Let’s take a look at a few ways you can precisely target your brand’s desired audience on both social media platforms. Before we dive in, check one MAJOR thing first… ... Read More

  • Facebook Rolls Out Topic Data to Select Advertisers
    March 11, 2015 by Sarah Netemeyer

    Yesterday, Facebook announced that is would further empower its advertisers with deeper data with the introduction of topic data.   Topic data allows marketers to access data detailing what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift for this push.   Topic data will initially be available only to “a limited number” of DataSift partners in the U.S. and U.K., ... Read More

  • Why Your Facebook Page's "Like" Count May Drop Soon
    March 5, 2015 by Sarah Netemeyer

    Beginning on March 12, Facebook Page administrators may notice something odd occurring... a decreasing "Like" count. No need to panic, Facebook is cleaning house.    Many Page admins are seeing this note at the top of their admin panels: "We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts."   What's considered ... Read More

  • Common Brand Name Pronunciation Mistakes to Avoid
    March 5, 2015 by Sarah Netemeyer

    Finding out that you're pronouncing something completely wrong seems to occur during the worst possible moments... during a presentation, business lunch, or corporate event. Business Insider created this very useful video on how to correctly pronounce the names of 15 major brands.  View it here.  Well, I just got an education. For more brand name pronunciation fun, here's a detailed video on how to pronounce the hottest names in fashion. If you thought the first video was a ... Read More

  • Facebook Adds "Fill in the Blank" Gender Option
    February 26, 2015 by Sarah Netemeyer

    Facebook already provides its users with 58 gender identity options and has just added its 59th option: fill in the blank. More on the newly announced addition here.  Read More

  • Making Sense of Google Analytics
    February 26, 2015 by Sarah Netemeyer

    Google Analytics is a free method to help you ‘listen in’ on your website. The tool automatically collects data so you can better understand the behaviors of your online audience. Google Analytics gives you the information you need to meet your website goals and strengthen your online efforts. If you have not set up a Google Analytics account yet, do so here. Now, walk before you run. I vividly recall my first look into Google Analytics and thinking, “Where on ... Read More

  • Free & Wallet-Friendly Stock Photo Sources to Bookmark!
    February 16, 2015 by Sarah Netemeyer

    As discussed previously, selecting engaging and wallet-friendly stock photos can be quite the task. To save you time and frustration, we’ve complied a gigantic list of helpful sources for your social media, blog, and marketing needs. To avoid potential issues, let’s define two important aspects that come up when searching for images, “Public Domain” and “Creative Commons.” Public Domain These images do not have a copyright and are not owned property. ... Read More

  • Facebook Users Will Now Have a Say About Their Profiles After Death
    February 16, 2015 by Sarah Netemeyer

    Late last week, Facebook annouced that Facebook users will be able to select a 'legacy contact' to manage their account in the event they pass away or have their account wiped away completely.    Legacy contacts will be able to: Compose a post to display at the top of the newly memorialized Timeline  Respond to new friend requests from family members and friends who were not yet connected on Facebook Update the profile picture and cover photo   Facebook ... Read More

  • Locked Out of Twitter? You Weren't the Only One!
    February 11, 2015 by Sarah Netemeyer

    A slew of Twitter users were locked out of Twitter yesterday after Twitter mislabeled their accounts as non-human bots. Annoyed human users then had to confirm that they were the valid account owner in order to regain access to their accounts.     So what gives? Well, Twitter turned up the heat on combating bots a little too much. Luckily for Twitter addicts, the platform realized the issue quickly and fixed the problem within an hour. That was a dark, dark hour I'm ... Read More

  • 5 Best Practices for Dealing with Negative Feedback
    February 11, 2015 by Sarah Netemeyer

    Yes, the internet and social media are a hot bed for positive and negative interactions. Sadly, the anonymity offered by modern technology can help feed the negative side of things. When your brand experiences negative comments, how is it handled and who takes on the responsibility to compose a professional response? The answer, select the person on your team who can keep their cool and not get overly emotional when communicating. It’s really difficult when something you’re ... Read More